![]() ![]() During his more than three years at the internment camp, Pilates developed a regimen of muscle strengthening through slow and precise stretching and physical movements, which he called “Contrology.” He further aided the rehabilitation of bedridden internees by rigging springs and straps to their headboards and footboards for resistance training. Frail as a child, Pilates had taken up bodybuilding, martial arts and yoga to build his strength. ![]() Joseph Hubertus Pilates, a German bodybuilder who worked as a circus performer and boxer in Great Britain, was interned as an enemy alien on the Isle of Man after the outbreak of World War I. After experimenting with a thin, flattened version of Cellucotton for possible use as gas mask filters, the company launched it in 1924 as a disposable makeup and cold-cream remover under the brand name “Kleenex.” (Using “clean” as a base word, Kimberly-Clark employed the “K” and “ex” from Kotex.) When women started complaining about their husbands blowing their noses in their Kleenex, Kimberly-Clark repositioned the tissues as handkerchief alternatives that prevented the spread of germs. Kotex was not the only iconic product that Kimberly-Clark developed from Cellucotton. “It’s an example of a product intended for one purpose ending up with a practical application for a second use,” Casey says. The company initially struggled to get drug and department stores to stock the product and magazines refused to accept advertising until the Ladies Home Journal finally agreed. Red Cross nurses, however, found another use for the cotton substitute as makeshift sanitary pads.Īfter the war’s conclusion, Kimberly-Clark repurchased Cellucotton surplus from the military and, in 1920, launched its first commercial product-Kotex (short for “cotton texture”) sanitary pads-made from 40 plies of Cellucotton hand-wrapped in fine gauze. ![]() With cotton in short supply during World War I, the company trademarked the creped wadding as Cellucotton and sold it to the American military for surgical dressing. Sanitary Padsĭuring a European tour in 1914, Kimberly-Clark executives discovered a material made from processed wood pulp that was five times more absorbent than cotton and cost half as much to produce. To facilitate storage, blood was kept on ice for up to 28 days and sodium citrate was added to prevent clotting. “The point was to have a blood supply as close to the front as possible for wounded patients,” Casey says. Army doctor consulting with the British Army, established the first blood bank in 1917 on the Western Front. However, following the discovery of different blood types and the ability of refrigeration to extend shelf life, Captain Oswald Robertson, a U.S. Blood Banksĭoctors rarely performed blood transfusions prior to World War I. The United States implemented Daylight Saving Time in 1918. Weeks later, the United Kingdom and other European countries followed suit. Although the idea of shifting time dates back centuries, Daylight Saving Time was first implemented in Germany in April 1916 as a wartime measure to conserve coal by having an extra hour of daylight in the evenings. Come November, most Americans gain an extra hour-and then lose it again the following March. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |